Westlake Design, Inc., a graphic design and web development firm, has been selected by Heartland Distillers to be their creative marketing agency of record. Heartland Distillers, Indiana’s first licensed distillery since prohibition, is expanding the market for their hand-crafted Indiana Vodka and branching into other spirit product lines.
Westlake Design was selected because of its strength in brand positioning, new web technologies, and internet advertising and marketing. The design team at Westlake has extensive prior work e xperience with national spirit brands. This will benefit Heartland Distillers are they expand t heir business. Heartland Distillers Founder and President, Stuart Hobson, states, “Westlake Design was the obvious choice because of their strength and understanding of technology and how best to build a brand and market products.”
Initial goals will include increased visibility for both Heartland Distillers and Indiana Vodka. This will be achieved through events, social networking, internet marketing, product packaging, and point of sale materials.
Located on Indianapolis’ north side, Heartland Distillers is a dedicated artisan distiller of hand-crafted spirits and is Indiana’s first new distiller since prohibition. Using only the finest ingredients, Heartland Distillers hand produces small batches of its signature product, Indiana Vodka, using a six-time distilling process.
Westlake Design, established in 2003, is a strategic graphic design and web development services company. It’s a collaborative group of graphic designers and web programmers, located in the Arts & Design District of Carmel. Westlake Design provides marketing and interactive solutions to many area companies such as American Health Network, Lilly, Inkubook, Tire Barn, and more. For more information, visit www.westlakedesign.com
