For businesses that have trade shows, websites, print ads, flyers, emails, and dozens more consumer touch points, it is vitally important to portray the brand consistently. With Ultimate Rafting we reworked everything from the ground up to give them a cohesive, credible brand image. The results speak for themselves.
To prepare for the project, we traveled; we rafted; and we survived. We immersed ourselves as customers to better understand what these whitewater thrill-seekers were after. The result was a weekend we won’t soon forget and an education that helped us target customers in a language they can understand.
Delivering a solution that produced results wasn’t about what the client wanted to see, it was about what the user told us they wanted. Ultimate Rafting’s customers wanted to understand the meaning behind beginner, intermediate and expert trips and the difference between Class II and Class V Rapids. We designed a site to educate visitors and help them select the appropriate trip.
Meet Richie Cantrell and his team online at UltimateRafting.com
Business strategy, Brand development, Identity design, Marketing collateral execution, Website design, Website development
PHP, MySQL, Flash