We were lucky enough to be tasked with everything on this project – starting with customer research and finishing with final packaging. It was one of those rare occasions when everyone on the team got to collaborate, from designers to techies, and we loved every minute of it. We have to admit it’s rather cool to see the results of your work hanging in every Walmart across the country.
Sometimes a project timeline is so tight and there’s so much to figure out, you just need to start simple, and it doesn’t get much more simple than a hand-drawn sketch. From there we wire-framed, we ran some informal usability tests, and then we did it all again until we’d developed a user interface that would work for even the most amateur videographer around.
Users of the Small Wonder camcorder needed an application that was literally self-explanatory. There was no user guide or help files, just a plug-in and get-started PC app. What we developed was quite simple, yet it helped the product gain rave reviews in the marketplace.
User interface design, Graphic design, Packaging design
Pen and paper, Photoshop, Flash