Sometimes deadlines can be tight - it's just how it goes. And sometimes the end results can look like they were driven by a deadline. For Service Concepts, their national trade show was the perfect opportunity to introduce and distribute their new product catalog and when we started, the date of the trade show was rapidly approaching. So, we created a production schedule with due dates for the client to deliver us the materials we needed, and deadlines for us to complete sectons of the catalog. By setting realistic expectations and managing progress on a daily basis, we managed to get there without cutting corners.
For Service Concepts, a growing company with an expanding national client base, a consistent image is vital. In everything we've helped them develop, from exhibit spaces to websites to printed marketing materials, we've harped about the need to maintain brand standards and this catalog was no different. We pulled elements from their trade show display, their website and their printed marketing materials to maintain brand continuity. For consumers, there is no doubt who this catalog belongs to.
When you're laying out 36 pages of product tables, specifications and images, it's difficult to maintain consistency from page to page. But we focused on the details, from the way images were cutout and placed to typography and even spacing between products. It's that extra attention to detail that makes the results that much better.
Graphic design, Branding, Photo editing